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Head of Sales Operations & Dealer Strategy - (Automotive OEM)

Bangkok Permanent View Job Description
We are looking for an experienced and strategic Head of Sales Operations & Dealer Strategy to drive sales operations and dealer-focused sales strategy for a fast‑growing automotive brand in Thailand. This role is ideal for a commercial leader who excels in dealer management, retail optimization, and building high‑performing sales frameworks.
  • Shape the National Sales Strategy for a Growing Automotive Brand
  • Drive Change in a High-Growth, Future-Focused Industry

About Our Client

You'll be joining is a major player driving the next wave of automotive innovation in Thailand. With a long-standing presence in the market and a strong reputation for operational excellence, it is actively reshaping mobility through the introduction of modern, high-quality vehicles that cater to today's evolving consumer expectations.

Job Description

Key Responsibilities

  • Oversee end-to-end sales operations across the dealer network, ensuring consistent execution of sales processes, showroom standards, lead management, and customer handling practices.
  • Drive operational excellence at dealer locations by implementing standardized workflows, performance dashboards, and monthly sales operating rhythms to strengthen retail effectiveness.
  • Support dealers in sales planning and demand forecasting, ensuring alignment with national targets, inventory availability, and market opportunities.
  • Monitor dealer funnel performance including test-drive management, lead conversion, follow-up quality, and sales pipeline health; develop corrective action plans where needed.
  • Conduct regular dealer business reviews to evaluate performance, identify gaps, and implement action plans that improve productivity, sales volume, and customer satisfaction.
  • Coordinate sales training and capability development to elevate dealer staff competencies in product knowledge, retail selling skills, and CRM utilization.
  • Ensure accurate and timely reporting from dealers, covering sales performance, stock status, market intelligence, and competitor activity.
  • Optimize dealer programs and incentives, ensuring they drive desired behaviors, improve conversion, and enhance dealer profitability.



The Successful Applicant

A successful Head of Sales should have:

  • The ability to design and execute national sales strategies, translate insights into actionable plans, and steer dealer networks toward ambitious growth targets
  • Proven experience optimizing dealer-side operations, including sales processes, showroom execution, demand planning, and performance management across multiple retail partners.
  • Skilled in sales forecasting, CRM utilization, KPI development, and data‑driven decision-making to elevate dealer productivity and retail conversion.
  • Capable of building strong, trust‑based relationships with dealer principals, sales managers, cross-functional teams, and executive leadership.
  • Demonstrated success in leading, developing, and inspiring sales teams and dealer staff to deliver consistent, high-quality performance.
  • A hands-on approach to identifying bottlenecks, improving workflows, and ensuring consistent implementation of national standards at the dealer level.
  • Comfortable operating in a dynamic environment where agility, continuous improvement, and consumer‑centric thinking are essential.
  • Genuine interest in new energy vehicles, evolving customer expectations, and transforming Thailand's automotive retail landscape.



What's on Offer

What We Offer

  • Key strategic role in driving the growth of a leading EV brand in Thailand.
  • Collaborative, fast-paced environment with clear opportunities for innovation.
  • Competitive compensation package with performance rewards.
Contact
Akira Meelab
Quote job ref
JN-022026-6938920
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
Direct Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-022026-6938920

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.