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Head of Sales - FMCG

Bangkok Permanent THB450,000 - THB5,000,000 per year View Job Description
We are looking for a commercially driven Head of Sales to lead the national sales strategy and team for a global consumer goods company in Thailand. This role will focus on driving performance across modern trade and strategic retail channels, with full ownership of key accounts, team leadership, and commercial execution.
  • Lead a strong sales team and grow key retail channel performance.
  • Join a dynamic global company with strong growth plans in Thailand.

About Our Client

Our client is a major international company in the consumer goods industry, known for its market-leading brands and strong innovation mindset. With a long-standing presence in Southeast Asia, they are currently looking for a seasoned sales leader to oversee their commercial strategy across modern trade and other strategic channels in Thailand.

Job Description

  • Lead, coach, and develop a national sales team to achieve commercial targets across all modern trade and strategic retail channels
  • Define and execute sales strategies aligned with brand and market objectives
  • Oversee key account management (KAM) and ensure strong collaboration with major modern trade partners (hypermarkets, supermarkets, convenience stores)
  • Drive volume, market share, and in-store excellence through negotiation, promotions, and execution monitoring
  • Collaborate closely with cross-functional teams (marketing, trade marketing, supply chain, finance) to ensure operational alignment and go-to-market efficiency
  • Analyse market data, customer performance, and competitor intelligence to adjust strategies in a dynamic environment
  • Report directly to the regional leadership team and contribute to the long-term commercial roadmap in Thailand

The Successful Applicant

  • Minimum 10 years of experience in sales / commercial roles, ideally in FMCG, retail, or consumer goods
  • Proven track record in modern trade / key account management, with strong exposure to Thailand's retail landscape
  • Excellent negotiation, leadership, and stakeholder management skills
  • Able to lead both strategic planning and field execution
  • Fluent in Thai and English
  • Previous experience in managing national teams and working in matrix/international structures is a strong plus

What's on Offer

  • Opportunities for professional growth and career advancement within the FMCG sector.
  • Work in a collaborative and performance-driven environment in Klongtoey, Bangkok.
  • Comprehensive benefits package, including health and wellness programmes.
  • Exposure to strategic decision-making and leadership within the sales department.
Contact
Daryl Blondel
Quote job ref
JN-102025-6849609
Phone number
+6620125003

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-102025-6849609

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.