Head of Commercial, Thailand

Commercial Strategy

• Formulate long-term commercial strategies aligned with corporate objectives and market dynamics.
• Conduct in-depth market analysis to identify emerging trends and untapped opportunities.
• Develop contingency plans to mitigate risks and ensure business continuity.

Sales Management

• Drive revenue growth through effective management of Trade Retail, Modern Retail, and E-commerce channels.
• Establish strong relationships with key retail partners and negotiate favourable terms.
• Implement sales forecasting models and ensure accurate pipeline management.
• Develop incentive programs to motivate sales teams and improve performance.

Marketing Leadership

• Create integrated marketing campaigns that enhance brand visibility and customer engagement.
• Oversee digital transformation initiatives, including e-commerce optimisation and social media strategies.
• Ensure consistent brand messaging across all platforms and customer touchpoints.
• Utilise data analytics to measure campaign effectiveness and adjust strategies accordingly.

Performance Management

• Define KPIs for sales and marketing teams and monitor progress regularly.
• Conduct quarterly business reviews to assess performance and implement corrective actions.
• Introduce performance dashboards for real-time tracking of commercial metrics.

Team Leadership

• Recruit, train, and retain top talent for commercial functions.
• Implement leadership development programs to build future successors.
• Promote a culture of innovation and continuous improvement within the team.

Budget Management

• Prepare annual commercial budgets and ensure adherence to financial targets.
• Identify cost optimisation opportunities without compromising quality or customer experience.
• Monitor ROI on marketing and sales initiatives to ensure efficient resource allocation.

Collaboration & Reporting

• Work closely with operations, finance, and supply chain to ensure seamless execution of commercial plans.
• Provide detailed reports to senior leadership on market trends, competitor analysis, and revenue performance.
• Represent the company in industry forums and networking events to strengthen market presence.