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Head of CMI - Global FMCG

Bangkok Permanent THB400,000 - THB600,000 per month (THB4,800,000 - THB7,200,000 per year) View Job Description
We are representing a globally renowned consumer goods conglomerate in the search for a visionary Head of Consumer & Market Insights (CMI). This leadership role is pivotal in shaping business strategy through robust consumer understanding, market foresight, and data-driven decision-making across all categories and channels.
  • Experience in consumer insight, market insight, and CMI
  • Experience in FMCG

About Our Client

Our client is the leading global FMCG firm

Job Description

Strategic Insight Leadership



  • Lead the development and execution of the end-to-end insights strategy across all categories and business units.


  • Deliver actionable insights that influence strategic choices across marketing, commercial, innovation, and customer teams.


  • Shape long-term business direction by identifying emerging consumer, shopper, and market trends.



Business Partnership & Influence



  • Serve as a trusted advisor to Marketing, Commercial, and cross-functional leaders by delivering data-driven foresight.


  • Champion the role of CMI across the organization, fostering a culture of consumer-centricity and evidence-based decisions.


  • Engage with global and regional stakeholders to represent the voice of the Thai consumer in portfolio and brand discussions.



Consumer & Market Understanding



  • Design and oversee qualitative and quantitative research to decode consumer behaviors, needs, and aspirations.


  • Lead brand equity, communication effectiveness, and innovation validation programs.


  • Integrate multiple data sources including social listening, digital analytics, retail data, and behavioral science into cohesive insight narratives.



Team Leadership & Capability Building



  • Lead, mentor, and develop a high-performing CMI team.


  • Build advanced capabilities in foresight, analytics, agile research methodologies, and digital insight platforms.


  • Foster continuous learning and strategic thinking across the insight function.

The Successful Applicant

Experience



  • 12-18 years of experience in consumer insights, marketing strategy, or brand consulting within top-tier FMCG or consumer-focused organizations.


  • Demonstrated track record in shaping business strategy through insight leadership.


  • Experience working in a matrixed global environment is highly desirable.



Competencies



  • Strong strategic thinking with the ability to connect the dots and translate insight into action.


  • Expertise in a wide range of research methodologies, including U&A, segmentation, concept testing, shopper research, and digital tools.


  • Excellent storytelling, communication, and stakeholder management skills.

What's on Offer

The successful candidate will have the opportunity to shape the direction of the business, lead a talented team, and drive consumer-focused transformation in a dynamic market.

An attractive executive package and career progression within the regional/global network are available for the right candidate.

Contact
Pla Lertsiri
Quote job ref
JN-062025-6756707
Phone number
+662 012 5061

Job summary

Sector
Executive Search
Specialisation
Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-062025-6756707

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.