Head of Brand Strategy and Marketing - Retail

Bangkok Province Permanent View Job Description
Develop our clients brands into world-class brands for lifestyle retail destinations. You will use all marketing tools and channels to attract tenants and customers. As the Head of Brand Strategy & Marketing, you will lead Marketing team to initiate strategic marketing & communication plan to meet with business goal and support key business strategy. You will establish and execute a strategy for the growth of the business.
  • Drive a Brand Strategy and Marketing
  • Focus on multiple retail channels

About Our Client

Our client is one of Thailand leading retail businesses. They will continue to invest in the Thailand market an look to open new stores and develop new concepts for consumers and retailers.

Job Description

In this pivotal role, you will:

  • Improve Brand Values via effective marketing strategy. You will develop a vision and strong brand position and own the brand and identity.
  • Develop national marketing strategy and programs.
  • Drive a Business-to-Business and Business to consumer marketing strategy to attract new tenants and consumers.
  • Create Digital and Social Media marketing communication strategy, Develop digital social media and other innovative channels marketing communication strategy to drive the traffic and increase visitation.
  • Improve tenant's and customer's satisfaction: Improve tenant's and customer's satisfaction by implementing attractive and innovative marketing activities / campaigns.
  • Transform customer experience: Transform customer experience by uncovering insights and trends to develop new marketing strategy to continually deliver new customer / tenants omni experience.

The Successful Applicant

Are you a dynamic and proactive innovator with a proven track record in omnichannel marketing communication and brand strategy for retail.

You will have a proven track record to inspire change, cultivate relationships, and drive results in a previous roles and been in either retail or the FMCG industry.

What's on Offer

Competitive salary.

Good additional benefits.

Career opportunities.

Contact
David Dixon
Quote job ref
JN-112024-6579940
Phone number
+66 2 0125010

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Bangkok Province
Contract Type
Permanent
Consultant name
David Dixon
Consultant phone
+66 2 0125010
Job Reference
JN-112024-6579940

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.