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Head of Brand & Marketing - Niche luxury fashion brand.

Bangkok Permanent THB2,200,000 - THB2,400,000 per year View Job Description
This role is responsible for shaping and maintaining the brand's strategic direction across all markets and communication platforms. You will guide brand narrative, campaigns, and creative alignment as the company grows across multiple product categories.
  • A rare chance to shape the creative identity of an independent luxury house with
  • Work closely with visionary leaders on high‑impact projects that define the bran

About Our Client

Our client is an Global niche brand known for its contemporary aesthetic and strong creative identity. The company is expanding its global presence and seeks a brand‑focused leader to elevate storytelling and long‑term positioning.

Job Description

  • Define and implement the overarching brand strategy aligned with the company's long-term vision.
  • Maintain consistency in brand expression, tone, and visual identity across all touchpoints.
  • Develop signature brand narratives and refine positioning to reflect the company's creative point of view.
  • Lead planning and execution of brand and marketing campaigns across channels.
  • Partner with internal and external creative teams to produce work that embodies the brand's distinct identity.
  • Align closely with product, design, and retail teams to ensure cohesive brand‑to‑product integration.
  • Support storytelling across categories including handbags, apparel, accessories, footwear, environments, and special initiatives.
  • Identify suitable partnerships and collaborations that reinforce the brand's values and independence.
  • Oversee special projects from concept to execution while ensuring brand integrity.
  • Monitor brand performance, engagement metrics, and campaign outcomes to inform future strategy.
  • Prepare insights and recommendations to strengthen the brand's presence in key markets.
  • Ensure that communication materials consistently meet brand guidelines and creative standards.
  • Maintain coherence of brand identity across digital, retail, and experiential environments.



The Successful Applicant

  • Strong experience in brand strategy, marketing, or creative communication within design‑centric or premium consumer environments.
  • Ability to craft compelling narratives and uphold high standards of brand expression.
  • Proven success collaborating with cross‑functional teams including creative, product, and retail.
  • Analytical capabilities with experience interpreting audience insights and brand performance data.
  • Strong project management skills and ability to manage multiple initiatives simultaneously.



What's on Offer

  • A strategic leadership role with significant influence over brand vision, storytelling, and creative direction.
  • Opportunity to work closely with senior leadership on high‑visibility initiatives across product, marketing, and special projects.
  • Exposure to diverse product categories, from leather goods to ready‑to‑wear, accessories, and experiential environments.
  • A creative, design‑driven environment where thoughtful ideas and strong brand thinking are valued.
  • Room for long‑term growth as the brand expands its global presence and product universe.



Contact
Jean Ratanayatikul
Quote job ref
JN-022026-6946346
Phone number
+66 2012 5022

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+66 2012 5022
Job Reference
JN-022026-6946346

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.