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Head of Brand - Apparel

Bangkok Noi Permanent View Job Description
This position will shape and lead the overall direction of a high‑volume apparel business. This role oversees brand positioning, product strategy, commercial planning, and omnichannel execution for a large-scale retail network. The ideal leader combines strong business acumen with consumer insight, operational discipline, and the ability to deliver consistent performance across a wide footprint of stores.
  • Drive High‑Impact Brand Growth in a Fast‑Moving
  • Build Scalable Retail Excellence

About Our Client

The company operates within the retail industry and has a significant presence in the market. It is committed to delivering quality services and products while fostering innovation and growth.

Job Description

    • Define the long-term brand direction, positioning, and growthroadmap tailored formass‑market consumers.
    • Lead financial performance, including sales, profitability, margins, inventory efficiency, and cost controls.
    • Develop seasonal assortment strategies, pricing frameworks, and product architectures aligned with fast-moving apparel trends.
    • Oversee sourcing, product development, and supplier partnerships to ensure competitive pricing, quality, and speed-to-market.
    • Shape integrated marketing campaigns, store communication, and digital content to ensure consistent brand expression.
    • Utilize customer insights, competitive trends, and CRM data to refine product, pricing, and promotional strategy.
    • Guide omnichannel initiatives across physical stores and digital commerce to enhance visibility, conversion, and reach.
    • Ensure operational excellence in replenishment, stock flow, SKU productivity, and sell-through management.
    • Lead and inspire cross-functional teams across merchandising, marketing, sourcing, operations, and visual merchandising.
    • Establish scalable retail processes and performance standards - experience managing 100+ POS is a significant advantage.



The Successful Applicant

A successful marketing professional should have:

    • Bachelor's degree in Business, Marketing, Fashion Merchandising, or related field.
    • 10-15 years of experience in apparel, fashion retail, or brand management, ideally in mass‑market environments.
    • Proven leadership managing commercial performance and large cross-functional teams.
    • Strong analytical skills with the ability to turn insights into clear strategies and actions.
    • Creative thinker with strong business instinct and a consumer‑centric mindset.
    • Experience with omnichannel retail and high-volume merchandising is highly preferred.
    • Background overseeing a large store network



What's on Offer

  • Competitive salary
  • Attractive benefits package including base salary and allowance.
  • Opportunity to work in the leading retail industry in Bangkok.



Contact
Pla Lertsiri
Quote job ref
JN-122025-6900059
Phone number
+662 012 5061

Job summary

Sector
Executive Search
Specialisation
Consumer Goods
What is your area of specialisation?
Retail
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-122025-6900059

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.