General Manager - Food

Strategic & P&L Leadership

• Lead the country's long‑term growth strategy and align business plans with global priorities.
• Manage the full P&L-covering revenue, pricing, mix, costs, and investments-to deliver sales, margin, EBITDA, and cash targets.
• Adapt global category roadmaps into local portfolio and channel strategies across snacks, meat, noodles, sauces, and ready meals.

Commercial Excellence

• Oversee key account management for major customers including QSR chains, processors, co‑packers, and emerging brands.
• Strengthen distributor networks and drive value‑based pricing, tenders, and contract negotiations.
• Encourage the use of consumer and category insights to shape the innovation pipeline and win customer briefs.

Innovation & R&D Collaboration

• Partner closely with R&D and application teams to deliver market‑winning solutions across taste, texture, nutrition, and cost.
• Accelerate speed‑to‑sample and speed‑to‑launch while ensuring robust validation and trial readiness.

Operations, Supply Chain & Quality

• Work with supply chain, S&OP, procurement, and operations to ensure service excellence and inventory health.
• Maintain strict adherence to GMP, HACCP, ISO/FSSC 22000, allergen control, and all food safety requirements.
• Mitigate supply risks related to ingredients, capacity, and logistics, and optimise cost‑to‑serve.
• Regulatory & Compliance
• Ensure full compliance with Thai FDA, labelling, Halal (and Kosher where required), and import/export regulations.
• Lead ethical conduct, anti‑bribery, competition law compliance, data privacy, and EHS standards.

People Leadership & Culture

• Build and develop a high‑performing commercial and technical organisation.
• Foster a culture centred on customer focus, safety, continuous improvement, and accountability.
• Strengthen succession pipelines and attract top talent across commercial, R&D, application, and supply chain functions.