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Director of Trade Marketing & Category Management (Fresh Food)

Thailand Permanent View Job Description
This role leads the strategic development of fresh food categories, vendor expansion, and product zoning to strengthen Thailand's leading agricultural wholesale market. It drives cross-functional execution, enhances competitiveness, and ensures readiness for both offline and online sales channels.
  • Drive Thailand's trade strategy and impact national fresh food markets.
  • Collaborate cross-functionally to expand wholesale-hypermarket business channel

About Our Client

Our client is a leading Thai enterprise behind one of Asia's largest and most vibrant 24-hour wholesale markets. Renowned for their impact in fresh produce and real estate, they serve as a vital hub, seamlessly connecting farmers, distributors, and retailers nationwide.

Job Description

  • Develop and execute category strategies for fresh produce across B2B and B2C channels.
  • Analyze market trends, pricing, and consumer behavior to optimize assortment and promotions.
  • Identify and onboard new vendors, ensuring quality and cost-efficiency.
  • Lead zone expansion, space planning, and layout design to enhance customer experience.
  • Collaborate cross-functionally with operations, marketing, and analytics teams to drive performance.

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or related field.
  • 5+ years of experience in category management, trade marketing, preferably in fresh food or FMCG.
  • Strong analytical skills and experience in assortment planning and space management.
  • Proven ability to benchmark against competitors and identify market gaps.
  • Excellent cross-functional communication and team leadership skills.

What's on Offer

  • Drive innovation and growth for Thailand's largest wholesale fresh market
  • Collaborate with C-level leaders on strategy and execution
  • Launch ventures that uplift farmers, vendors, and local businesses
  • Be part of a mission to modernize Thailand's food supply chain



Contact
Phornpisoot Sonsanam
Quote job ref
JN-072025-6778211
Phone number
+6620125005

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
Retail
Location
Thailand
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-072025-6778211

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.