Digital Marketing Manager - Education Technology

Bangkok Province Permanent
  • Series B funding start up
  • Build digital marketing strategy road map

About Our Client

Education platforms are growing and so is our client. Founded less than 5 years, the company is now in series B funding round backed by global capital venture. Combining technology to deliver engaging online classes, their mission is to transform and provide effective classes for modern young learners. The company has offices in US and multiple major cities in Asia including Thailand. They are now looking for a marketing talent to join and grow their presence in Thai market.

Job Description

Reporting directly to Country Head, Digital Marketing Manager will be responsible for;

  • Develop a comprehensive and aligned strategic marketing plan to drive awareness, customer acquisition, retention and ensure our brand message is strong and consistent across all channels and marketing efforts (like digital content, email campaigns, web pages and promotional material)
  • Manage and craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Lead, set, monitor and report on team goals
  • Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers
  • Lead and optimize CRM initiatives
  • Identify new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing
  • Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention
  • Market research and data analysis to drive strategic decision making to develop deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact

The Successful Applicant

  • Minimum 7 years of professional work experience in marketing with proven track record of scaling business from early stage to high growth
  • Strong background in growth hacking through brand, performance marketing, content and CRM marketing
  • Background in technology bases start-up companies
  • Strong leadership skill and experience in leading marketing team
  • Strong English and Thai and presentation skills
  • Excellent written and verbal communication skills
  • Mandarin speaking would be a plus

What's on Offer

  • Attractive salary
  • Dynamic working environment
  • Great Career opportunity
Mon Kahasathien
Quote job ref
Phone number
+66 2 012 5085

Job summary

Contract Type
Consultant name
Mon Kahasathien
Consultant phone
+66 2 012 5085
Job Reference