Save Job Back to Search Job Description Summary Similar JobsWell known global pharmaceutical companyOpen for non-pharma candidatesAbout Our ClientGlobal well-known pharmaceutical companyJob DescriptionBrand Strategy, Campaign, and P&L PlanningDevelop strategic plans for select digital brands and products.Set brand goals, define brand positioning, competitive differentiation, digital channels, and messaging.Define strategies for digital campaigns, collaborating with regional/global teams for successful execution.Lead P/L planning, including A&P spends, and exercise budgetary control for digital brands and marketing channels.Monitor sales performance, collaborating with regional/global teams to effectively market assigned products/services.Ensure accountability for revenue/sales targets of DO brands.Review and manage annual price approval levels in coordination with relevant Business Unit Directors and Finance to ensure brand profitability.Performance TrackingMonitor, analyzeanalyze, and evaluate brand performance and customer feedback to generate innovative ideas for improvement.Collaborate with regional teams to devise strategies driving engagement of digital brands and products.Track conversion rates and drive timely improvements based on customer insights.OptimizeOptimize the mix of scientific/promotional/pull & push content to meet target customer information needs effectively.Cross-Functional CollaborationShare campaign requirements with relevant regional teams for seamless delivery and execution of local brand strategy.Collaborate with regional teams to design effective campaigns and collaterals suitable for the target HCP segment.Work closely with Business Unit Directors and Medical teams to incorporate local HCP insights & brand objectives/performance goals in campaign planning.Collaborate with supply and customer service & logistic teams to ensure effective supply planning and allocation.Partner with Sales team to secure key tenders critical to brand strategy/P&L.Collaborate with Sales team for key virtual events, ensuring proper setup, target audience attendance, participation, and feedback.Project Management & SupportLiaise with regional teams to design, execute, monitor, and refine campaigns for DO brands.Formulate clear and well-communicated project management plans for digital GTM execution.Initiate and support selected local activities to achieve digital impact and relevant growth targets across brands.The Successful ApplicantBachelor's Degree in any fieldWell experienced in utalizing digital xommnication especially in highly-regulated business would be preferable8+ years of directly related or relevant experience, preferably in brand management, marketing, or customer engagement in digital environment.Solid external, corporate communications and issue handling experience.Flexible, adaptive working style suited to a fast-paced environmentExperience in working cross functionally and across business units to develop strategy and implementation plansA strong command of both written and spoken EnglishWhat's on OfferBase salaryAllowancePerformance BonusInsuranceProvident fundContactWeeranach SuttprasertQuote job refJN-122024-6605758Phone number+66 2 013 5100Job summarySectorMarketingSpecialisationDigital, Online & Social MediaWhat is your area of specialisation?Healthcare / PharmaceuticalLocationBangkok ProvinceContract TypePermanentConsultant nameWeeranach SuttprasertConsultant phone+66 2 013 5100Job ReferenceJN-122024-6605758Work from HomeWork from Home or Hybrid