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Commercial Marketing Lead

Bangkok Province Permanent THB2,700,000 - THB3,300,000 per year View Job Description
The Commercial Marketing Lead will oversee marketing strategies and campaigns, ensuring alignment with business objectives in the FMCG sector. This role requires a strategic thinker with a solid understanding of consumer behaviour and market trends.
  • Opportunity to be a founding team member
  • Attractive salary and benefits

About Our Client

This organisation operates within the FMCG industry, focusing on delivering high-quality consumer goods. With a significant market presence, the company is committed to innovation and maintaining a competitive edge.

Job Description

Brand & Campaign Management

  • Adapt and execute regional/global brand strategies for the Thai market.
  • Lead development of localized campaigns to build awareness, trial, and brand affinity.
  • Manage creative adaptation, media planning, and digital-first content development in partnership with the regional brand team.



Shopper & Channel Marketing

  • Create shopper-marketing programs tailored to MT, GT, and other channels.
  • Translate brand campaigns into in-store execution plans to drive purchase conversion.
  • Collaborate with distributors and sales to deliver impactful POSM, activations, and visibility.



E-Commerce Development

  • Own the country's e-commerce marketing strategy across marketplaces, retailer.com, and social commerce.
  • Drive online promotions, mega-sale activations, and optimize product content to maximize conversion and ROI.



B2B Partnerships

  • Identify and develop partnerships with foodservice, institutional buyers, and co-branding collaborators.
  • Support sales teams in executing joint marketing plans to expand brand presence in new occasions and channels.



Business & Insights

  • Leverage consumer, shopper, and market insights to inform strategy and measure performance.
  • Track marketing impact on awareness, penetration, sales uplift, and ROI.
  • Manage marketing budgets and own the marketing contribution to the BU P&L.



The Successful Applicant

A successful Commercial Marketing Lead should have:

  • Proven experience in marketing within the FMCG sector.
  • Strong analytical skills and the ability to interpret market data effectively.
  • Excellent communication and leadership abilities.
  • Proficiency in managing marketing budgets and delivering ROI-driven campaigns.
  • A creative approach to problem-solving and campaign development.
  • Knowledge of current industry trends and consumer behaviour.

What's on Offer

  • Opportunity to work within a forward-thinking FMCG organisation.
  • Collaborative and innovative company culture.
  • Permanent role with long-term career growth potential.



If you are passionate about marketing and eager to make an impact in the FMCG industry, we encourage you to apply for the Commercial Marketing Lead position today.

Contact
Narunya Rueangcharoenthum
Quote job ref
JN-102025-6848475
Phone number
+66 2 012 5101

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Narunya Rueangcharoenthum
Consultant phone
+66 2 012 5101
Job Reference
JN-102025-6848475

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.