Back to search

Brand Manager (Prestige Beauty)

Bang Rak Permanent THB1,080,000 - THB1,440,000 per year View Job Description
This role oversees end‑to‑end brand management, from strategy development to execution across marketing, digital, and product launches. You will play a key role in shaping brand performance, driving growth, and ensuring strong consumer engagement across all channels.
  • Lead brand growth for a top luxury beauty house with full strategic ownership.
  • Drive digital and e‑commerce expansion across major premium channels

About Our Client

Our client is a well‑established global beauty organization known for its premium product portfolio and strong commitment to innovation. Operating across multiple markets, the company offers a dynamic and collaborative environment for experienced brand leaders.

Job Description

  • Develop long‑term brand strategies aligned with business objectives and competitive positioning.
  • Define core brand values, messaging, and customer communication pillars to strengthen differentiation.
  • Plan and execute launch frameworks, including pricing, promotional plans, timelines, and packaging direction.
  • Lead integrated marketing campaigns across digital, social, PR, and traditional media to boost brand awareness.
  • Collaborate closely with creative, digital, and PR teams to deliver impactful content and campaign assets.
  • Use market research and consumer insights to guide decisions on portfolio development, pricing, and go‑to‑market activities.
  • Monitor competitor movements, category trends, and customer behavior to refine brand plans continuously.
  • Manage the brand marketing budget and ensure cost‑efficient execution of all brand initiatives.
  • Track KPIs such as sales growth, market share, brand equity, and campaign effectiveness to assess performance.
  • Prepare regular brand reviews and performance reports for senior leadership.
  • Partner with cross‑functional teams such as sales, supply chain, and external agencies to ensure seamless execution of brand vision.
  • Manage brand communications and PR activities, including media relations and influencer collaborations.
  • Strengthen digital presence through social content planning, community engagement, and platform optimization.
  • Oversee e‑commerce strategy across owned and third‑party channels, including forecasting, sales targets, and digital traffic generation.
  • Coordinate with e‑commerce partners, logistics teams, and fulfillment centers to ensure smooth customer experience and on‑time delivery

The Successful Applicant

  • Bachelor's degree or above in Marketing, Communications, Journalism, or a related field.
  • Minimum 5 years of experience in luxury cosmetics, advertising, PR, or related marketing fields.
  • Strong background in brand management, digital marketing, and e‑commerce operations.
  • Excellent communication and writing skills in both Thai and English.
  • Ability to manage budgets, analyze performance data, and drive strategic decision‑making.

What's on Offer

  • Competitive annual salary ranging from THB 1080000 to THB 1440000.
  • Permanent role based in Bang Rak, offering stability and career growth.
  • Opportunity to work within a recognized company in the retail beauty industry.
  • Collaborative and professional work environment.



If you are passionate about brand management and eager to make a significant impact in the retail industry, we encourage you to apply for this exciting opportunity in CBD Area.

Contact
Jean Ratanayatikul
Quote job ref
JN-032026-6982637
Phone number
+6620125022

Job summary

Sector
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bang Rak
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-032026-6982637

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.