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Area Sales Manager (Central, Northestern, North - Up to 65K)

Bangkok Permanent View Job Description
The Area Sales Manager oversees distributor networks across key regions, ensuring strong 4P execution, competitive in‑store presence, and achievement of sales targets. The role drives relationship management, sales forecasting, distributor performance, and field execution to strengthen market share and business growth.
  • Strengthen distributor performance through credit control and sales compliance.
  • Improve sell‑through by optimizing cash van distribution across territories.

About Our Client

This is an established organisation within the FMCG industry, known for its high-quality products and innovative approach. With a strong presence in Bangkok and across the region, the company values excellence, efficiency, and customer satisfaction.

Job Description

  • Drive regional sales growth by executing 4P strategies and boosting in‑store visibility.
  • Lead and energize distributor teams, including cash van sales crews, to maximize reach.
  • Oversee sales credit control and ensure distributors follow healthy credit practices.
  • Manage distributor stock, P&L, route performance, and cash van distribution efficiency.
  • Strengthen market presence through sharp competitor insight, forecasting, and execution excellence.



The Successful Applicant

A successful Area Sales Manager should have:

    • 5+ years in FMCG sales leadership, managing both credit and cash van sales.
    • Strong knowledge of Thailand's GT/TT channels and distributor operations.
    • Proven ability to lead large field teams and drive high‑performance execution.
    • Skilled in sales forecasting, credit management, and route‑to‑market efficiency.
    • Excellent communicator with sharp analytical, problem‑solving, and negotiation skills.



What's on Offer

  • Build win‑win partnerships with owners to boost long‑term sales success.
  • Lead and upskill distributor sales teams to elevate performance.
  • Drive disciplined credit management to support healthy, sustainable growth.
  • Oversee cash van sales execution to maximize route efficiency and coverage.



If you are ready to make an impact in the FMCG industry and take your career to the next level, apply today!

Contact
Phornpisoot Sonsanam
Quote job ref
JN-102025-6849377
Phone number
+6620125005

Job summary

Sector
Sales
Specialisation
Field Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-102025-6849377

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.